OUR STORY

Elevating Men's Personal Care

The Problem

The Personal Care Industry Needs a Reset

Too many brands cut corners with cheap, questionable ingredients to save time and money. We do things differently. Your health comes first. Our formulas are clean, effective, and made with ingredients you can trust—because what you put on your body matters.

Kramer LaPlante, Founder and CEO

"You should never have to question the ingredients in the products you use every day. We believe in full transparency, clean formulas, and doing what’s right—so you can always trust what you’re putting on your body."

What Makes Us Different

  • Naturally Scented with Essential Oils

  • Premium Formulas, No Fillers

  • Designed for Men’s Needs

  • Truly Clean Ingredients

Unlike other brands that use artificial fragrances packed with hidden chemicals, our scented products are made with pure essential oils. This means you get a natural, refreshing scent without the toxins.

We don’t water down our products or load them with cheap ingredients. Our formulas are ultra-concentrated, so a little goes a long way, making them last longer and work better.

Unlike brands that try to make one-size-fits-all formulas, we create products specifically for men—tailored for their skin, hair, and hygiene needs without the greasy feel or overpowering scents.

Many brands claim to be "clean," but we back it up with EWG verification and full transparency. No hormone disruptors, no hidden chemicals—just safe, effective ingredients.

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